1. Introduction

This Privacy Policy explains how Datumra Ltd (“we,” “us,” or “our”) collects, uses, and discloses information about you. This policy applies when you use our websites, applications, and services (collectively, our “Services”).

2. Data Controller

The data controller for your information is Datumra Ltd, a company registered in England and Wales.

3. Information We Collect

We collect information you provide directly to us, such as when you create an account, fill out a diagnostic, or communicate with us. The types of information we may collect include:

• Account Information: Name, email address, password, and company information.
• User Content: Information you provide when using our tools, such as answers to diagnostic questions, notes, and other text inputs.
• Usage Information: We collect information about your use of the Services, such as access times, pages viewed, and IP address.
• Cookie Information: We use cookies and similar technologies to operate and analyze our services.

4. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Services;
• Process transactions and send you related information;
• Communicate with you about products, services, and events;
• Monitor and analyze trends, usage, and activities in connection with our Services;
• Detect and prevent fraudulent or abusive activity;
• Comply with our legal obligations.

5. Aggregated and Anonymised Data

We may generate aggregated, anonymised, or de-identified data derived from User Content and usage of the Service. This data does not identify any individual, organisation, or confidential information and is processed in a manner designed to prevent re-identification. Once irreversibly anonymised, such data may fall outside the scope of applicable data protection laws. We use aggregated and anonymised data for statistical analysis, research, benchmarking, reporting, product development, security monitoring, marketing materials, and other commercial purposes. We do not attempt to re-identify anonymised data.

6. Data Retention

We store your information as long as is necessary to provide the Services to you and to comply with our legal obligations. If you request account deletion, we will delete your information in accordance with our data retention policies.

7. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ. We ensure that any such transfers are protected by appropriate safeguards, such as Standard Contractual Clauses.

8. Security

We take reasonable measures to help protect information about you from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. This includes encryption of data in transit and at rest and strict internal access controls.

9. Your Rights

You have certain rights regarding your personal information, including the right to access, correct, delete, or restrict its processing. To exercise these rights, please contact us at privacy@datumra.com.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@datumra.com.